Gone are the times when we used to search for the songs we wanted to hear and download them to our devices. With mind-blowing technological advancements, the internet today has broken all boundaries for artists and music lovers alike, offering an infinite reach for the former and unlimited access to music every second of every day for the latter. Lately, live streaming has taken the music industry by storm as it quickly rose to the dominant form of music consumption and introduction to new music.
Live streaming tools keep the dreams of artists alive as they can share their music with (and perform in front of) the whole wide world!
When you think from your audience’s perspective, online events are much more convenient for them, especially during these critical times. Hence, it’s no wonder that artists worldwide have taken to the internet to boost their careers. However, with numerous options of live streaming for artists available at their disposal, it’s bound to get a little overwhelming when one comes to choosing a platform. What one needs to do in such a scenario is go through each platform’s terms, conditions and policies and choose one to help them achieve their goals.
YouTube is the platform that most artists choose to start on. Why? Well, because frankly, it’s the biggest platform out there that has the potential to display your performance to the right people at the right time. Even international sensations like Blackpink and Dua Lipa are turning to this platform to live stream amid the pandemic. Of course, there are other huge platforms like Facebook Live, Instagram Live, Twitch and so on.
The benefits of live streaming make it all worth it!
If you’ve never streamed your music live before, you might be asking this question: why start now? Well, you would like to know that the demand for video content among music lovers is higher than ever before. Besides potential fans, your existing followers are probably on the internet right now, searching for new content.
There are only so many times a person can rewatch the episodes of F.R.I.E.N.D.S. Everyone welcomes a breath of fresh air and you can be that fresh air for people worldwide. Some other concrete benefits include a boundless space for you to sing your songs and tell your stories, starting your own merch and growing your fan base, a steady connection with your audience due to simplicity and convenience and so much more.
Live streaming services have been a boon for artists worldwide to follow their passion and live their dreams. Now that you know all about it, you can go ahead and start your own channel and, more importantly, have fun!