As live streaming continues to gain popularity, businesses and individuals are always looking for ways to improve their engagement with their audience. One such way is through the use of QR codes. These codes, which can be easily scanned using a smartphone camera, can direct viewers to specific websites, social media profiles, or other digital content.
In this blog, we will discuss the different ways that QR codes can be used during live streams to increase engagement, promote products and services, and drive traffic to websites and social media profiles. By incorporating QR codes into your live streams, you can provide your viewers with a more interactive and engaging experience that can help grow your brand and improve your marketing efforts.
We will cover a range of strategies, including providing additional information about products and services, promoting social media profiles, conducting polls and surveys, offering discounts and promotions, and linking to websites and blogs. With these tips, you can use QR codes to take your live streams to the next level and create a more interactive and engaging experience for your viewers.
What is a QR code?
QR code stands for Quick Response code. It is a two-dimensional barcode that was first invented in 1994 by a Japanese company named Denso Wave. QR codes can store a large amount of information, including website URLs, phone numbers, email addresses, and text.
QR codes are square-shaped and consist of black and white modules arranged in a specific pattern. The modules are arranged in a grid, and the pattern is unique for each QR code. This allows devices to scan and read the code quickly and accurately.
How do QR codes work?
QR codes work by using a combination of software and hardware. When you scan a QR code using your smartphone or other scanning device, the software decodes the pattern of black and white modules into a meaningful message.
The hardware used to scan QR codes can vary. Most smartphones and tablets have built-in QR code scanners, which use the device’s camera to scan the code. There are also dedicated QR code scanners available, which can be used for more advanced applications.
To scan a QR code using your smartphone, you need to have a QR code reader app installed. There are many free apps available for both iOS and Android devices. Once you have installed the app, you simply open it and point your camera at the QR code. The app will automatically detect the code and decode the information stored within it.
Benefits of Using QR Codes in Live Streams
★ Enhancing Viewer Experience: QR codes can be used to enhance the viewer experience during live streams. By including QR codes on the screen, viewers can quickly access additional information related to the content being discussed. For example, if you are hosting a cooking demonstration, you can include a QR code that links to the recipe being used, allowing viewers to follow along and cook along with you.
★ Increasing Engagement: QR codes can be used to increase engagement during live streams by encouraging viewers to interact with the content being presented. For example, you can include a QR code that links to a survey or poll related to the topic being discussed, allowing viewers to provide feedback and participate in the conversation.
★ Providing Call-to-Actions: QR codes can also be used to provide call-to-actions during live streams. For example, if you are promoting a product or service, you can include a QR code that links to the product page, allowing viewers to easily purchase the item being promoted.
★ Measurable Results: One of the significant benefits of using QR codes in live streams is that they can provide measurable results. By tracking the number of scans and actions taken after scanning the QR code, you can gain insights into the effectiveness of your live stream and the engagement of your audience.
★ Cost-Effective: QR codes are a cost-effective way to provide additional information and resources during live streams. They can be generated for free using various online tools, and they can be displayed on any surface or digitally, eliminating the need for printed materials or additional equipment. By using QR codes, you can provide a more engaging and interactive experience for your viewers without incurring additional costs.
8 Ways to Incorporate QR Codes in Your Live Streams
🚀 Selling Products or Services with QR Codes:
QR codes can be an effective tool for selling products or services during live streams. Using QR codes you can provide viewers with easy access to purchase the item being promoted.
One of the key benefits of using QR codes in live streams is the ease with which viewers can access information and purchase products. For example, if you are promoting a new product line, you can include a QR code that links directly to the product page on your website. This means that viewers can simply scan the code with their smartphone camera and be taken straight to the page where they can purchase the item.
Similarly, if you are hosting product launches, you can include a QR code that links to the product page where viewers can purchase the item. This can be particularly effective for limited-edition or exclusive products that viewers may be eager to purchase.
Using it in live streams also makes it easier for viewers to make purchases using their mobile devices. With more and more people using their smartphones to shop online, providing a quick and easy way to purchase products can be a key differentiator for businesses looking to boost sales.
🚀Provide Additional Information
QR codes can also be used to provide viewers with additional information related to the content being discussed during the live stream.
For example, if a cooking demonstration is being streamed, a QR code can be displayed that links to the recipe being used. This allows viewers to quickly and easily access the recipe and follow along, increasing their engagement with the content.
QR codes can also be used to provide viewers with additional context and background information. For example, during a live stream of a museum tour, it can be displayed that link to additional information about the artwork or exhibits being discussed.
By providing additional information and value to viewers, QR codes can enhance the overall viewing experience and increase engagement during the live stream. Additionally, it can be used to drive traffic to websites or social media pages, which can help increase brand awareness and promote further engagement with the content.
🚀 Raising Money/ Donations with QR Codes:
QR codes can be a powerful tool for fundraising during live streams. They can be used to link viewers directly to a donation page where they can make a contribution. Additionally, displaying a QR code and setting a fundraising goal can help create a sense of urgency and encourage viewers to donate.
One advantage of using QR codes for fundraising is that they provide a quick and easy way for viewers to donate without needing to manually enter a website URL or search for a donation page. This ease of access can increase the likelihood of people donating, especially if you make it clear how their contributions will be used.
🚀 Generating Leads with QR Codes:
By including a QR code that links to a lead capture form, businesses can make it easy for viewers to provide their contact information and sign up for email lists or newsletters. QR codes provide a fast and seamless experience for viewers who are interested in learning more about the business and want to stay updated on its products or services.
Businesses can also offer exclusive content or promotions for viewers who scan the QR code and provide their information, creating an incentive for them to become a lead for the brand. For instance, businesses can offer free eBooks, whitepapers, or other valuable resources that are relevant to the live event topic. This not only helps businesses attract new leads but also enables them to provide additional value to their audience.
Moreover, using QR codes for lead capture during live events can be an excellent way to measure the success of marketing campaigns. Businesses can track the number of scans and conversions from the QR codes to gauge their effectiveness and adjust their marketing strategies accordingly.
🚀 Incorporating Affiliate Links into Live Streams with QR Codes
QR codes have emerged as a convenient way to market and sell products via live streams. A notable use case is during product reviews, where hosts can include a QR code that directs viewers to the product’s affiliate link. By doing so, viewers can effortlessly purchase the product while simultaneously earning the host a commission for every sale completed through the affiliate link. This approach streamlines the purchasing process for viewers and helps content creators to monetize their content effectively.
Take a look at Flutin’s referral program by clicking here.
🚀 Increase Engagement Building an Audience with QR Codes
QR codes can be used for increasing engagement and building an audience during live streams. By including a QR code that links to a survey or poll related to the topic being discussed, you can encourage viewers to participate in the conversation and provide valuable feedback on the content being presented. This feedback can help you improve your content and make it more engaging for your audience.
In addition, QR codes can be used to build your audience by linking to your social media profiles or website. By encouraging viewers to follow or visit your page, you can increase your reach and build a community around your brand. You can also offer exclusive content or promotions for viewers who scan the QR code, giving them a reason to engage with your brand and become a part of your audience.
Overall, QR codes can be a simple yet effective way to increase engagement and build an audience during live streams. By using them strategically, you can encourage viewers to participate in the conversation and become a part of your brand’s community. So, consider incorporating QR codes into your live stream strategy and see how they can help you grow your audience and increase engagement.
🚀 Promote Social Media Channels with QR Codes
By including a QR code that links to your social media profiles, you can encourage viewers to engage with your brand on different platforms beyond the live stream.
Incorporating QR codes into your live stream is a simple process. You can easily create a QR code for your social media profile using a free online QR code generator. Once you have generated the code, you can add it to your live stream by displaying it on the screen or including it in the chat.
QR codes provide an easy and seamless way for viewers to access your social media profiles without having to manually search for them. By following you on social media, viewers can stay informed about your latest content, promotions, and events. This can help you build a loyal following and increase your reach beyond the live stream.
🚀 Offer Discounts or Coupons with QR Codes
One use of QR codes in marketing is to offer viewers discounts or coupons on products or services being promoted during a live stream. For example, if a company is hosting a product launch live stream, they can include a QR code in the video or its description that links to a coupon or discount code for the product being promoted. This can incentivize viewers to purchase the product, as they get a discount, and the company can increase sales and generate more revenue.
How Can You Add QR Code To Your Live Stream
There are different methods to achieve this, with some being more challenging than others. If you use an encoder like OBS, you will need to generate your QR code and incorporate it into an overlay. While this approach gives you more control over the size and placement of the code, you’ll need to generate a new code and update the overlay every time you want to change its destination.
The easy way, on the other hand, involves using Flutin’s Call To Action feature. Just add the link to your destination and it will automatically generate a QR code that can be easily placed in your stream.
Here is a YouTube video that provides a step-by-step guide on how to add a Call To Action on your live stream using Flutin.
In conclusion, QR codes are a powerful tool for businesses and individuals looking to improve their engagement with their audience during live streams. QR codes can be used in various ways, including providing additional information about products and services, promoting social media profiles, conducting polls and surveys, offering discounts and promotions, and linking to websites and blogs. By incorporating QR codes into live streams, viewers can access more interactive and engaging experiences, leading to increased brand growth and improved marketing efforts. Furthermore, QR codes are cost-effective and provide measurable results, allowing businesses to track the effectiveness of their live streams and engagement with their audience. Ultimately, QR codes offer an excellent opportunity to enhance the viewer experience during live streams, improve engagement, and drive traffic to websites and social media profiles.
- Make The Most Of Live Streaming Platforms And Earn Money
- Live streaming, brand promotions and sponsorships
- Benefits of Using Twitter Live for Business Marketing
Join our official streaming community and get tips to improve your social presence, hacks to increase brand engagement and generate more revenue.