Contrary to popular belief, successful live streaming is more than just coming up with a great performance and going online. There are various live streaming tips and tricks involved which can be the difference between mere live stream events and events that boost your career. Today, we’re going to take a look at one of those tricks – finding the best time for live streaming.
Let’s be real for a second here. You cannot keep live streaming for 12 hours a day hoping that no one would miss your event. Also, with the number of streamers rising each day, you cannot just pick a date and time that suits you and hope to draw in a huge number of viewers. You need to know about the live streaming tips and tricks when it comes to picking the ideal time for your live stream events. In this post, we are going to discuss how to pick the best time for live streaming in a step-by-step manner.
1. Identify Your Target Audience
Know which kinds of viewers would be watching your content. Apart from aligning your content with your audience’s preferences, it’s equally important for you to know when they will be available to tune in to your live shows. You may do so by asking your followers to answer a few quick questions for you to help you carry out a survey.
2. Figure Out When Your Audience Goes Online To Watch Videos
You need to find out when your viewers usually have a bit of downtime to spend on the internet. In the questionnaire mentioned above, you can ask for information like these directly or, if you don’t want to come off as too personal, you can ask about their occupation and try to work out their free times. While it may be a process of estimation, it will work out for a good chunk of your viewers.
3. The Duration of Your Event Matters
The reason why we say so is because you need to consider whether your target audience would be free to invest the concerned amount of time in your videos. If it’s going to be a short and crisp stream, then you can probably pick a time when your audience takes a break from their daily routine. But, if the time unit is going to reach the hour, then you need to be more careful about picking the time.
4. The Timezone of Your Viewers
You need to consider where the majority of your viewers are situated geographically. If they fall within or close to the same timezone as yours, then you are good to go. But, if your viewers are majorly from another timezone, then you must account for the time difference as well.
5. Monitor Your Rivals
Be honest – would you want to go live at the same time when other streamers are on the air? We think it’s probably not a good idea, especially if you’re starting out, because you do not want to lose your viewers to your competitors. It’s best to figure out your biggest competitors and pick a time that doesn’t clash with theirs. On the other hand, don’t go for a timing when none of your viewers are around. What we are trying to say here is that you need to find your optimal balance here.
We can’t pick a time of the day and tell you that this is the time to go live. It entirely rests on your schedule, your viewers and your area of content. While there’s no one ticket to all destinations here, we do hope we could nudge you towards the right direction. And if you need to test your strategies, Flutin Live welcomes you all!
