In modern times, the internet has truly brought people around the globe closer together. And nothing proves that fact better than the current global dominance of Korean pop culture. It was in the year 2012 that K Pop began to take over the mainstream with Psy’s “Gangnam Style” which became the most watched YouTube video at the time, surpassing Justin Bieber’s “Baby”. Fast forward seven years and K Pop groups like BTS have been selling out stadiums across the U.K and America. So, how did it become a global sensation? Find out below.
When we mention K-Pop, the first name that strikes in everyone’s mind is BTS. The seven member boy band from South Korea have completely taken over the world and shattered one record after another previously set by the likes of Michael Jackson and The Beatles. Their latest single “Butter” has stuck at the top of the Billboard Hot 100 chart for 5 weeks straight now. However, they are not alone. BTS took over the spotlight and let it shine on Korean pop culture. As a result, K-Pop groups like BLACKPINK, TWICE, Mamamoo, ATEEZ, TXT and more currently rule the social media and the internet. How did this phenomenon sweep the world off its feet? Why are people going crazy over songs in a language that they do not understand? Here are a few of the reasons we believe to be behind the international success of K-Pop.
The Artistic Creativity
If you have ever watched a K-Pop music video, you would know that they are in a league of their own. The genius use of creative sets, graphics as well as costumes are something that the world had rarely seen before. Every little detail is so meticulous that the final outcome is nothing short of perfection.
The Interesting Storytelling
K-Pop music videos use the opportunity to tell strong stories that stick with viewers. And there are so many brilliant videos to prove this fact. BTS’ “Black Swan”, “ON” and “Blood Sweat & Tears” are visual masterpieces, to name a few. The same goes for other artists and groups like “Maria” by Mamamoo’s Hwasa and BLACKPINK’s “How You Like That”.
The Infectious Melodies
Coming down to the music itself, the melodies are incredibly addictive and instantly click in your brain. However, this isn’t just a matter of coincidence. They have a kind of set pattern for it. With rap infused in the songs while mixing English lyrics in between, they create their songs in the perfect package.
The Captivating Choreography
Dance is a huge part of K-Pop songs. This is another area where they remain unbeatable. K-Pop groups consisting of 4 to as many as 23 members (NCT) have intense dance routines that are incredibly complex and challenging but executed flawlessly by the artists as a result of hours of practice. They even perform these routines live while singing at the same time, proving the unbelievable talent they possess sharpened by enormous amounts of hard work.
The Fan Connection
Unlike artists in the West, K-Pop groups remain immensely connected with their fans throughout the year. They have their own platform to connect and interact with their fans. VLive is one such platform where K-Pop stars go live and interact with their fans. Their fan service remains incomparable and that’s a major factor driving their popularity.
Korean pop culture has truly grown in prominence and is currently driving the world through a musical revolution. What’s more, is that their songs and the stories they tell are actually relatable despite the language barrier. Tune in to the Flutin app to be a part of this journey yourself.