In recent years, the rise of social media and digital marketing has transformed the way brands interact with their audience. One of the most significant developments in this space has been the emergence of live streaming marketing, which has quickly become a powerful tool for brands looking to engage with their audience and tell their story. It allows brands to create an interactive and immersive experience for their viewers, and has proven to be a highly effective way to drive engagement.
By leveraging live videos, brands can reach a wider audience, engage with their viewers, and create a more personal connection with their audience. In this blog, we’ll explore the power of live streaming and how brands are leveraging this tool to drive engagement.
What is Live Streaming?
Live streaming is the process of broadcasting live video content over the internet, allowing viewers to watch and interact with the content in real-time. Live streaming can be done on a variety of platforms, including social media channels such as Facebook, Instagram, and YouTube, as well as dedicated platforms like Twitch and Periscope.
Power of Live Streaming in Brand Marketing
Live streaming has the power to create a unique and authentic experience for viewers, which is why it has become such a valuable tool for brand marketing. By creating a live stream, brands can engage with their audience in real-time and create a more personal connection. This connection can lead to increased trust, loyalty, and brand awareness.
Live streaming also allows brands to showcase their products or services in a more dynamic and interactive way. For example, a fashion brand can use live videos to showcase their latest collection, while a tech company can use it to demonstrate their newest product. This type of content is more engaging and can help to generate more interest and buzz around a brand.
Another benefit of live streaming is that it can be used to reach a wider audience. By broadcasting live, brands can reach people who may not have been exposed to their brand otherwise. Additionally, live streams can be saved and shared after the broadcast has ended, allowing brands to reach an even larger audience.
How To Use Live Streaming For Marketing Purposes
Live streaming has become an increasingly popular marketing tool for businesses of all sizes in recent years. Whether you’re a small business owner or a large corporation, using streaming for marketing can help you connect with your target audience more authentically and engagingly.
Here are some ways that businesses can use live streaming for marketing purposes:
🚀 Showcase Your Products or Services
One of the most effective ways to use live streaming for marketing is to showcase your products or services in real-time. This can be particularly effective for businesses that sell physical products or services that require a hands-on demonstration. For example, if you sell a new kitchen gadget, you could use streaming to show your audience how it works and answer any questions they may have.
🚀 Host a Q&A Session
Another great way to use live streaming for marketing is to host a Q&A session with your audience. This can be a great way to engage with your followers and build a stronger relationship with them. You can encourage your audience to submit questions ahead of time or to ask them live during the stream.
🚀 Provide Behind-the-Scenes Access
Live streaming can also be a great way to provide your audience with behind-the-scenes access to your business. This can help to build trust and create a more personal connection with your followers. For example, you could use it to give a tour of your office or factory, or to show how your products are made.
🚀 Collaborate with Influencers
Collaborating with influencers is another effective way to use live streaming for marketing. By partnering with an influencer who has a large and engaged following, you can reach a wider audience and potentially attract new customers to your business. You could invite the influencer to host a live stream on your behalf, or you could collaborate on a joint live stream.
🚀 Host Webinars or Workshops
Live streaming can be a great way to host webinars or workshops for your audience. This can be a particularly effective marketing strategy for businesses that offer services or expertise in a particular area. For example, if you’re a marketing agency, you could use live streaming to host a workshop on social media marketing.
🚀 Launch New Products or Services
Live streaming can also be an effective way to launch new products or services. You could use it to create buzz around your new product or service by showing a sneak peek or demo. You can also use live streaming to answer questions from your audience about the new product or service.
🚀 Offer Exclusive Discounts or Deals
You can also use live streaming to offer exclusive discounts or deals to your audience. This can be a great way to incentivize your audience to engage with your business and make a purchase. You could offer a limited-time discount code that is only available to those who watch your live stream.
🚀 Build Community
Live streaming can also help you build a sense of community around your brand. You can use it to connect with your audience on a more personal level and create a space where they can engage with each other. You could host a regular live stream series, such as a weekly Q&A or workshop, to help build a loyal following.
Things To Consider Before Starting Live Streaming
However, before you jump into live streaming, there are a few things you should know to ensure a successful and engaging experience for your audience. Let’s explore some of the key things to know before live streaming on social media.
1. Determine Your Goals
Before you start live streaming, it’s important to determine your goals. Are you looking to promote a product or service? Are you hoping to build a community around your brand? Or are you simply looking to share your thoughts and ideas with the world? Knowing your goals will help you determine the content you should create and the audience you should target.
2. Choose the Right Platform
There are a variety of social media platforms that offer live streaming capabilities, including Facebook, Instagram, YouTube, and Twitch. Each platform has its own unique features and audience, so it’s important to choose the right platform based on your goals and target audience. For example, if you’re targeting a younger demographic, Instagram or TikTok may be the best platform for you.
It’s important to consider multistreaming your live stream to reach a wider audience. Multistreaming allows you to broadcast your live stream on multiple platforms simultaneously, which can help you maximize your reach and engagement.
One way to multistream is by using a platform like Flutin, which allows you to broadcast your live stream to 30+ social media platforms along with custom destinations at once. This can help you save time and effort by avoiding the need to manually stream to each platform separately. Additionally, Flutin offers features like customized branding and interactive engagement tools that can help you make your live stream more engaging and effective.
3. Invest in Quality Equipment
The quality of your live stream is crucial to keeping your audience engaged. Invest in quality equipment, such as a high-quality camera, microphone, and lighting, to ensure that your live stream is clear and professional-looking. It’s also important to have a stable internet connection to prevent buffering or lagging during the live stream.
This blog offers suggestions for setting up a basic live streaming setup.
4. Promote Your Live Stream in Advance
To maximize your reach and engagement, it’s important to promote your live stream in advance. You can create posts on social media announcing the date and time of your live stream, and use relevant hashtags to reach a wider audience. You could also create a countdown timer or send out email reminders to your subscribers.
5. Prepare a Script or Outline
While live streaming is often more spontaneous than pre-recorded content, it’s still important to prepare a script or outline to keep your content focused and engaging. This will also help you stay on track and avoid rambling during the live stream. However, be sure to leave room for spontaneous interaction and engagement with your audience.
6. Interact with Your Audience
One of the benefits of live streaming is the ability to interact with your audience in real-time. Encourage your viewers to ask questions or leave comments during the live stream, and be sure to respond to them to build engagement and create a sense of community. You could also use features like polls or Q&A sessions to encourage participation.
You can utilize Flutin to interact with your audience across multiple platforms simultaneously. This can help you increase engagement and reach more viewers. Flutin offers features like chat moderation and audience analytics to help you manage and track your engagement.
7. Analyze Your Performance
After your live stream has ended, it’s important to analyze your performance to identify areas for improvement. Look at metrics like viewer engagement, retention rate, and the number of comments and questions to gauge how successful your live stream was. Use this information to adjust your content and strategy for future live streams.
Top Live Streaming Platforms
Let’s explore some of the top live streaming platforms that are essential for your brand’s live sessions.
★ Instagram Live
Instagram Live is a popular choice for brands looking to engage with their followers on Instagram.
With Instagram Live, you can stream live video to your Instagram followers and interact with them through comments and reactions. Instagram Live also allows you to save your live stream to your Instagram Story for 24 hours, giving your followers the opportunity to watch your live stream even after it has ended.
★ Facebook Live
Facebook Live is one of the most popular live streaming platforms, with over 2 billion active users on the platform.
This makes it an ideal choice for brands looking to reach a wide audience. Facebook Live allows you to stream live video to your Facebook Page, Group, or Profile, and interact with your viewers in real-time through comments and reactions. You can also save your live stream to your Facebook Page or download it for later use.
★ YouTube Live
YouTube Live is another popular live streaming platform, particularly for brands that already have a presence on the platform.
YouTube Live allows you to stream live video to your YouTube channel and interact with your viewers through comments and chat. You can also use YouTube’s built-in analytics to track your engagement and performance.
Twitch is a live streaming platform that has become popular with gamers and esports enthusiasts, but it’s also a great option for brands looking to reach a niche audience.
With Twitch, you can stream live video to your channel and interact with your viewers through chat. Twitch also offers features like subscriptions and donations, which can help you monetize your live streams.
★ LinkedIn Live
LinkedIn Live is a newer addition to the live streaming landscape, but it’s quickly gaining popularity among B2B brands.
With LinkedIn Live, you can stream live video to your LinkedIn Page or Profile and engage with your professional network in real-time. LinkedIn Live also allows you to save your live stream for later use.
★ Stream on all platforms at once!
Flutin is a live streaming platform that allows you to broadcast your live stream to multiple platforms simultaneously, including Facebook Live, YouTube Live, Instagram Live, Twitch, and many more. This makes it an ideal choice for brands looking to reach a wide audience across multiple platforms.
Flutin also offers features like chat moderation and audience analytics to help you manage and track your engagement. By using Restream, you can save time and effort by avoiding the need to manually stream to each platform separately, while also increasing your reach and engagement.
5 Live Streaming Marketing Examples From Top Brands
These five live streaming marketing examples demonstrate how brands can use live streaming to engage with their audience, showcase their products, and build a strong brand community. By learning from these examples, businesses can develop their live streaming strategies and build a successful brand presence.
Nike, the global sportswear giant, used live streaming to promote its new product launch, the Nike Air Max. It partnered with popular YouTube personality Casey Neistat, who live-streamed his experience of testing the new product. The live stream generated over 300,000 views and helped Nike create buzz around its new product.
Tastemade, the popular food and travel content creator, uses live streaming to engage with its audience and build its brand. It frequently live streams cooking tutorials, travel experiences, and other content that resonates with its audience. The brand has over 1.7 million followers on Facebook and has built a strong community of loyal fans.
Sephora, the cosmetics and beauty giant, uses live streaming to showcase its products and engage with its customers. It frequently hosts live tutorials, Q&A sessions, and product launches on its social media channels. Sephora has over 20 million followers across its social media channels and has built a strong brand presence through its live streaming efforts.
- Red Bull
Red Bull, the energy drink brand, is well-known for its live streaming events. It frequently live streams extreme sports events, music festivals, and other high-energy experiences that align with its brand values. Red Bull has over 50 million followers across its social media channels and has built a strong community of brand advocates.
PlayStation, the popular gaming console brand, uses live streaming to promote its products and engage with its customers. It frequently hosts live gameplay sessions, Q&A sessions with game developers, and product launches on its social media channels. PlayStation has over 17 million followers on Twitch, a popular live streaming platform for gamers.
Live streaming has become an essential tool for brand marketing in recent years. It allows brands to create an interactive and immersive experience for their audience. Whether you’re a small business owner or a large corporation, incorporating live streaming into your marketing strategy can help you! As technology continues to advance and more platforms adopt live streaming features. It’s clear that live streaming will continue to be a valuable tool for brands looking to connect with their audience.
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