Live shopping apps have emerged as a popular trend among online shoppers, especially during the pandemic when in-person shopping has been limited. The concept involves real-time interaction between shoppers and sellers via live video streaming, which allows for a more engaging and personalized shopping experience. If you’re looking to boost your online sales, live shopping could be just the thing you need.
What Is Live Shopping?
With the rise of e-commerce and the growing demand for convenience, live shopping apps will likely continue to gain popularity in the years to come. A live shopping app is a mobile application that allows retailers to showcase their products in a live video stream while customers watch and purchase products in real time. Essentially, it is a virtual version of a TV shopping channel. With a live shopping app, retailers can engage with customers in real time, demonstrate their products, and answer any questions customers may have.
While customers watch and purchase products in real time. Essentially, it is a virtual version of a TV shopping channel. With a live shopping app, retailers can engage with customers in real time, demonstrate their products, and answer any questions customers may have.
How Does Live Shopping App Work?
Live shopping apps typically work by enabling retailers to host live video streams through the app. These video streams can be broadcasted to a wide audience of potential customers who can tune in and watch in real-time. During the video, the retailer can showcase their products, provide demonstrations, and answer customer questions through the app’s chat function.
To facilitate shoppable live videos, the assistance of a live shopping app is required. There are two main types of live shopping experiences available to offer to customers:
1. One-to-many live shopping: It involves a brand or influencer hosting a live online event that is accessible to the public. This event serves as a promotional platform for showcasing and selling products. During the event, the host and viewers engage in social interaction through a live chat.
2. One-to-one live shopping: It offers personalized customer service, where a sales representative has a video call with a single customer. This allows for tailored advice and product demonstrations.
Different apps specialize in specific types of experiences. Some apps are exclusively built for one-to-many live shopping events, while others cater to one-to-one live shopping experiences. Additionally, some apps provide both options.
What Are The Benefits Of Using Live Shopping App & Why Should You Start One?
Live shopping apps allow customers to purchase products directly through the app, without the need to visit a separate website or physical store. This can be particularly appealing to customers who want a more convenient and streamlined shopping experience. It can be a powerful marketing tool for retailers. By hosting live video streams, retailers can generate excitement and buzz around their products, which can lead to increased sales and brand awareness.
Live shopping apps provide a unique and interactive shopping experience that is not possible with traditional e-commerce. We will explore the benefits of these apps and why they are becoming the next big thing in e-commerce.
1. Real-time interaction with sellers
Live shopping apps enable real-time interaction between sellers and buyers. This means that buyers can ask questions about products and get immediate answers from the seller. This kind of interaction provides a level of personalization that is not possible with traditional e-commerce. It allows buyers to make more informed decisions and ensures that they are satisfied with their purchases.
Live shopping apps provide a convenient way to shop. Users can access the app from anywhere at any time and make purchases with just a few clicks. This makes the shopping experience much more accessible and convenient than traditional shopping methods. It is especially useful for people who have busy schedules and cannot spare the time to visit physical stores.
3. Product demonstration
One of the biggest advantages of live shopping apps is that they allow sellers to demonstrate their products in real-time. This is especially useful for products that require demonstrations, such as cosmetics or electronics. Seeing a product in action can give buyers a better understanding of how it works and its benefits.
4. Time-sensitive deals
Live shopping apps often offer time-sensitive deals that are only available during the live broadcast. This creates a sense of urgency and encourages buyers to make purchases quickly. This type of marketing strategy is very effective and has been shown to increase sales.
5. Social interaction
Live shopping apps provide a social experience that is not possible with traditional e-commerce. Users can interact with each other during the live broadcast and share their thoughts and opinions about products. This creates a sense of community and enhances the shopping experience.
6. Personalized recommendations
Live shopping apps often use artificial intelligence to provide personalized recommendations to users. This means that users are presented with products that are tailored to their interests and preferences. This can save users a lot of time and effort in searching for products that they are interested in.
7. Lower prices
Live shopping apps often offer lower prices than traditional e-commerce. This is because sellers are able to save on overhead costs such as rent and utilities. These savings are passed on to the consumer, resulting in lower prices.
With the trend towards live shopping continuing to grow, it is clear that these apps are the next big thing in e-commerce.
Features To Lookout In Live Shopping App
When selecting a live shopping app, it’s essential to consider some features. By choosing an app that offers these features, businesses can create a unique and engaging shopping experience for their customers. we’ll explore the essential features to consider when selecting a reliable app.
- Live Video Streaming: The primary feature of a live shopping app is the ability to stream live video content. This feature allows businesses to showcase their products in real-time and engage with customers. Live video streaming allows customers to see the products in action, ask questions, and get immediate responses from the seller.
- Interactive Features: The interactive features of a live shopping app are what sets it apart from traditional e-commerce platforms. The app should allow customers to interact with the seller and other customers in real-time. Features like live chat, Q&A sessions, and polls are essential to creating an engaging shopping experience.
- Product Catalogue: The app should have a comprehensive product catalogue with clear product descriptions, prices, and high-quality images. Customers should be able to easily navigate the catalogue and find what they’re looking for. The app should also allow for easy product updates and changes.
- In-App Purchasing: The app should allow customers to make purchases directly within the app. This feature eliminates the need to leave the app and go to a separate website to make a purchase. In-app purchasing should be secure and easy to use.
- Social Media Integration: Live shopping apps should integrate with social media platforms to reach a broader audience. Social media integration allows customers to share products they like with their friends and followers, increasing the app’s visibility and potential customer base.
- Analytics and Reporting: The app should provide analytics and reporting features to help businesses track their performance and make data-driven decisions. Analytics should include metrics like viewership, engagement, and sales data. These metrics will help businesses understand how they’re performing and make improvements where necessary.
- Custom Branding: Custom branding is an essential feature for businesses looking to create a unique and memorable shopping experience. The app should allow businesses to customize the interface, including the background, fonts, and colors, to match their brand.
- Push Notifications: Push notifications are an effective way to keep customers engaged and informed about new products, sales, and promotions. The app should allow businesses to send push notifications to customers who have opted in to receive them.
Best Live Shopping Apps
There are various apps available that cater to different content creators and brands. While some are exclusively designed for mobile devices, others offer white labeling options for embedding their video players on websites. After considering these factors, we have compiled a list of live shopping apps that cater to a diverse range of needs.
Amazon Live is a live streaming platform specifically designed for Amazon sellers. With Amazon Live, sellers can showcase their products in real-time to potential customers on Amazon. Amazon Live also allows sellers to interact with their customers through the chat feature, which can help increase customer engagement and build customer loyalty.
⭐Instagram Live Shopping
Instagram is one of the most popular social media platforms with over 1 billion monthly active users. Instagram Live Shopping allows businesses to showcase their products in real-time to their followers and potential customers. With this businesses can tag their products during the live stream, allowing viewers to click on the product and purchase it directly from the Instagram app.
YouTube Live is a live video streaming platform that allows businesses to connect with their customers in real-time. With YouTube Live, businesses can stream product demonstrations, Q&A sessions, and product launches. Businesses can also interact with their customers during the live stream through the chat feature.
Flutin is a live streaming platform that allows businesses to stream their live videos to multiple platforms simultaneously, including Facebook, YouTube, and LinkedIn. This allows businesses to reach a wider audience and increase their online presence. It also offers a chat feature, which enables businesses to interact with their viewers in real-time.
Recently Flutin has also launched the new feature: Call-to-Action (CTA) for live streams
Call-to-Action (CTA) in your live streams, helping you generate leads to drive more traffic and conversions toward your goals. Here are some ways you can use CTA button while live streaming:
- Boost Product sales
- Getting entries to Survey Forms
- Get booking for meetings
- or any other use -case as per your goals
ShopShops is a live shopping app that connects businesses with customers all over the world. ShopShops offers a unique shopping experience by allowing customers to virtually browse through stores in real-time. With ShopShops, businesses can showcase their products through live video streaming, and customers can purchase products directly from the app.
NTWRK is a live shopping app that combines shopping and entertainment. With NTWRK, businesses can showcase their products through live video streaming, and customers can purchase products directly from the app. NTWRK also offers exclusive product drops and collaborations with popular celebrities and brands, making it a unique shopping experience.
Firework is a live shopping app that allows businesses to showcase their products through short-form videos. With Firework, businesses can create short videos highlighting their products, which can be shared on social media platforms like Instagram and Facebook. Firework also offers a chat feature, which allows businesses to interact with their customers in real-time.
Channelize is a live shopping app that allows businesses to showcase their products through live video streaming. With Channelize, businesses can offer exclusive discounts and promotions during the live stream, which can help increase sales. Channelize also offers a chat feature, which allows businesses to interact with their customers in real-time.
Live shopping is becoming more popular, and now is a good time to try it out. If you want to engage with your customers and increase sales, consider making live videos where customers can purchase your products as they watch. There are many apps available that can help you create high-quality experiences, no matter the size of your business.
With Flutin has made it easy for you to sell products during your live video events. All you need to do is add links to your products in your Flutin account and start streaming on your favorite social media channels. By doing this, you can turn your viewers into buyers without any trouble.
- Live Streaming Statistics 2023
- Business live streaming
- Break all barriers & gain exponential reach for your business through live streaming
Join our official streaming community and get tips to improve your social presence, hacks to increase brand engagement and generate more revenue.